Honda release interactive film ahead of new Civic Type R launch

2015 Honda Civic & Civic Type R
2015 Honda Civic & Civic Type R

Japanese carmakers Honda have released a new interactive online film ahead of the hotly anticipated launch of their new Civic Type R in 2015.

The super slick piece entitled ‘the other side’ has a connected dual narrative that runs simultaneously. The first of which features the new eco-friendly Civic, that’s driven by man who’s picking up his kids, and ‘the other side’ – which is activated by pressing the R button on your keyboard – depicts the same man driving the performance fuelled Type R version of the Civic, in an action-packed police chase which seems to have taken style cues from Nicolas Winding Refn’s ‘Drive’.

Martin Moll, Honda Motor Europe’s Head of Marketing, says, “This campaign marks a very significant time for our brand. Just as our products are renowned for being innovative, our communications style will amplify this.”

Click here to see the interactive video…




1 Trackback / Pingback

  1. Type R in Honda’s ‘The Other Side’ never really existed | Mōtā Car Blog

Leave a Reply