Nissan has revealed a glimpse of its new Le Mans challenger – the Nissan GT-R LM NISMO – it was featured in an advertisement on a commercial break during Super Bowl XLIX.
In a bold move, the Japanese manufacturer has interpreted the sport’s technical regulations in an innovative way, which has resulted in a front-engined, front wheel drive car that is powered by a V6 3-litre twin turbo petrol engine with a kinetic energy recovery system.
Roel de Vries, Global Head of Marketing and Brand Strategy at Nissan said: “It gave us great pride to reveal the Nissan GT-R LM NISMO during the Superbowl,”
He continued: “The combination of the Super Bowl and the Le Mans 24 Hours – two of the most watched sporting events in the world – presented us with a unique opportunity to showcase our most ambitious motorsport programme in recent times.
“The GT-R is our flagship road car,” he said “This, the ultimate GT-R, continues a sporting bloodline that goes back three decades with NISMO, the motorsport and performance arm of Nissan. Le Mans drives innovation so success on the track will lead to greater innovation in our road car range. We are the new kids at Le Mans; our opponents are the best in the world but we are ready.”
